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b2ap3_thumbnail_app_vs_website_400.jpgMany websites and services now have apps that they use to further distribute their solutions via smartphone. However, when it comes to your business’s sensitive information, which is more secure: the mobile app, or the web-based client? Researchers from Northeastern University performed a study that asked this question, and the results might shock you.

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b2ap3_thumbnail_it_budget_plans_400.jpgWhen you’re planning your business’s technology ventures, how often does your IT budget become a major deciding factor? Chances are that it clings to you like a ball and chain. Wouldn’t it be nice to free yourself from something so limiting? We’ve compiled three ways that you can take some of the strain off of your IT budget.

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b2ap3_thumbnail_bad_big_data_400.jpgBig data is a trend that’s gaining traction in the business environment. By taking a close look at the data that you collect, and identifying trends, you can potentially predict how your business can perform, and how your clients will respond to your products or services. Yet, there are two major questions that you need to ask: how are you going to use this data, and is the data that you’ve collected specifically to achieve that goal?

Tagged in: Big Data Business Data
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b2ap3_thumbnail_messenger_for_business_400.jpgWhen Facebook released its Messenger app in 2011, it was primarily designed as a way for users to chat with each other outside of the main Facebook app. Since then, Facebook has added a plethora of new features and upgrades to Messenger, making it a tool that may have what it takes to meet the needs of your business.

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b2ap3_thumbnail_rent_technology_400.jpgWhen it comes to buying technology, sometimes, despite the fact that the Internet offers a plethora of product reviews and detailed information for you to research to your heart’s content, it’s still possible to regret your purchase and decide to return it. In order to combat buyer’s remorse, more services are popping up that let consumers rent products before buying.

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